SoundCloud has become a powerhouse for independent artists, giving them a platform to share their music with the world. However, with the vast amount of music uploaded daily, standing out and reaching your target audience can be a daunting task. To maximise the impact of your music, a well-thought-out release strategy is crucial. In this article, we'll explore some key steps for a successful SoundCloud release strategy used by leading artists such as Fred Again.

Step-by-Step Release Campaign

Teaser Campaign: Upload a 30-second snippet of your upcoming track to SoundCloud (Important - Make sure you have whitelisted the track's ISRC code).

Reply to Fan Comments: Check the comments sections of your posts and reply directly to fans for quality engagement.

Post on Socials: Direct your fans to check out the teaser and build momentum on the release by keeping active on social media.

Release Live: Release your content to the world! Celebrate and post!

Host an AMA: Host an 'Ask me anything' on the tracks feed to increase engagement through comment numbers, and preferably set a time when fans can expect to have quick responses to create hype!