Progress So Far for Shorts

• Shorts averaging 30 billion views per day -> 400% more than when it started a year ago.
• 1.5 billion logged-in users watch shorts every month
• In April 2022, the top 1000 songs on shorts saw more than 140 billion combined views.

Why Shorts Depends on Music

• Shorts connect short-form video with long-form storytelling, which ultimately leads to building artists’ careers.
• Artists uploading both Shorts and long-form videos are seeing better overall watch time & subscriber growth (relatively to those only uploading long-form content.)
• Short form video is critical to music discovery.

Defining the connection between all categories on Youtube:

Music Discovery (with Shorts)
leads to
Music Consumption (on Youtube)
leads to
True Fandom (on Youtube Music)

New & Upcoming Shorts Features

Creation Tools to create Shorts even more in-depth such as:

• Green screen incorporation - users can now easily use their green screen to incorporate themselves over Shorts content to create their own original version of it.
• Cut - 1 to 5 seconds segment from any eligible content at the beginning of their Shorts.
• Collab - record yourself alongside an existing Shorts video (similar to the Tiktok collab variant)
• Extended Music
• Music previews - Critical to release strategies, will release asap. You will be able to tease a 15-30 seconds snippet to share prior to release. When the track is released it will automatically replace the snippet - so all Shorts using the snippet will automatically be connected to the full track release
• Featured Section - Great opportunity to showcase various artists/tracks based on a rotation system to help artist exposure and discovery.
• New tab on a Youtube channel for Shorts - no more Shorts and normal uploads in the same "Videos" section.
• Consume - Full metadata on the artist's page & album cover art which is clickable - easy navigation to the sound recording's page where you can also save the track to use in your own Shorts
• "Shorts using this song" section - A specific section playlist showcasing Shorts using a particular song

Tips and Considerations for Shorts

• Start with DIY performances
• Bring fans into the creative process
• Bring fans into your own life
• Collaborate with other artists
• Take your titles seriously
• Prioritise authenticity
• Batch shorts filming into one day
• Always tag your music
• Use youtube analytics
• Be patient