Why Every Artist Needs Music Visualisers on Their Official Channel
World-renowned music artists and DJs use music visualisers to create captivating visuals for their tracks, resonating perfectly with their audiences. Visual elements play a crucial role in connecting listeners with their favourite songs. While traditional music videos have been the gold standard for this visual connection, they often require a significant investment of time, money, and creativity.
Music visualisers offer a smart alternative, providing artists with an innovative way to accompany their music. Many of the world's top DJs have embraced visualisers to enhance their musical releases. Here, we explore how these musical icons leverage visualisers, not just as placeholders for their music, but as a unique form of artistic expression.
A good example of this is deadmau5’s music visualiser videos:
- deadmau5 - quezacotl (4k live show visualizer)
When music catalogs change distributors, it often requires the removal of existing YouTube Art-Tracks by the previous distributor and their re-delivery by the new one. Unfortunately, due to the lack of a direct solution, artists and labels may lose the accumulated views on their Art-Tracks and have to start from scratch with the new uploads. This can negatively impact both the morale of artists/labels and the favourability of their Art-Tracks in search engine and result rankings.
This situation underscores the importance of artists claiming their Official Artist Channel (OAC) and uploading their own music videos for each release. For instrumental tracks, a music visualiser is ideal. For tracks with lyrics, a lyric video is the best choice.
To claim your OAC, please refer to our article here.
If you don't have the means to create music visualisers or lyric videos, we offer an easy and automated solution through our affiliate link with Videobolt, where you can receive a 10% discount.
For how-to guides on using Videobolt, please check out these articles:
Uploading music videos to the artist’s channel ensures continuity even if the music catalog moves to a different distributor. While the Art-Track may need to be taken down and re-delivered, the manually uploaded music visualiser will remain online, benefiting from algorithm favourability.
Benefits of Regular Video Uploads on YouTube
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Boosted Viewer Engagement: Consistent uploads keep your audience engaged and eager for more. Each new video provides a chance to connect with viewers and keep your channel in their minds.
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Enhanced Algorithm Favourability: YouTube’s algorithm favours channels that consistently upload new content. Frequent uploads can help your videos appear more often in search results and recommendations, boosting your visibility.
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Consistent Channel Growth: Regular uploads help build a loyal audience. Frequent viewers are more likely to subscribe and share your content, accelerating your channel's growth.
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Increased Monetisation Opportunities: More content creates more chances to generate revenue through ads, sponsorships, and viewer donations. Regular uploads can help stabilise and increase your income over time.
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Improved Skills: The more content you create, the better you get at video production, editing, and on-camera performance. This results in higher quality content and attracts a larger audience.
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Continuous Feedback and Adaptation: Regular uploads allow you to receive ongoing feedback from your audience, which is invaluable for refining your content strategy to better resonate with viewers.
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Extensive Content Library: Over time, maintaining a regular upload schedule builds a substantial library of content that can continuously attract new viewers, even for your older videos.
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Enhanced Market Adaptability: Consistently creating content allows you to stay relevant and quickly adapt to trends, keeping your channel dynamic and engaging.
Need More Reasons to Use Music Visualisers to Promote your Releases?
Captivate Your Audience's Imagination
In today's social media-driven world, standing out is crucial for growing your audience. Music visualisers are an excellent tool for capturing your fans' imagination as they scroll through endless posts from various artists. Research indicates that 54% of marketers believe video is the most valuable type of content for audience growth and engagement. However, video content remains underutilised, making up only 14% of posts on Facebook and 11% on Instagram. By creating compelling videos to accompany your tracks, you are more likely to captivate your audience and enhance engagement.
Enhance Engagement
While distributing your tracks and other content is important, engaging your followers is equally crucial. Social media plays a significant role in discovering new brands, artists, and opportunities, with 55% of people learning about new entities through these platforms. Regular interaction with your audience is key to success. Music visualisers can help illustrate your talents uniquely, potentially boosting engagement across your platforms. Followers are more likely to notice, like, and comment on visually engaging content.
Diversify Your Content Strategy
Developing a content strategy is essential for effectively sharing your music. Organised marketers tend to achieve their goals consistently, and while you don't need extensive marketing knowledge, a simple strategy can be highly beneficial. Music visualisers offer a fresh approach to presenting your tracks, expanding your marketing possibilities. For example, you can establish a YouTube channel without needing live performances or elaborate videos. Promoting yourself on YouTube is advantageous due to its vast user base. By diversifying your content with music visualisers, you increase your chances of gaining new followers and improving engagement.
Legitimise Your Brand
In an era with numerous platforms for artists to upload and promote content, establishing legitimacy and building trust with followers is challenging. Music visualisers add a layer of professionalism to your act, distinguishing you from hobbyists. In a competitive online landscape, any opportunity to legitimise your brand and gain followers' trust should be embraced. Using music visualisers is a straightforward way to enhance your brand's credibility and professionalism.
Expand Your Portfolio
As an independent artist, building, maintaining, and expanding your portfolio is crucial. While having a broad presence on social media and various streaming platforms is beneficial, it is equally important to create a centralised hub for your content.