Earlier in 2023, YouTube highlighted the significant impact of Shorts on artists' reach, with fans nearly doubling their engagement. The momentum on Shorts has been substantial, with daily views averaging 70 billion as of September 2023 (up from 50 billion in December 2022).
YouTube allows users to seamlessly discover artists and songs through music videos and Shorts, create Shorts with their favourite tunes, and enjoy continuous playback on YouTube Music.
Recognising this growth and the expanding influence of YouTube across various formats, YouTube are introducing their multi-format Charts site, which includes several features to elevate your engagement.
Keeping you abreast of trending content on Shorts.
Daily Charts for Top Songs on Shorts and Top Music Videos:
Staying in tune with the dynamic music culture. This provides insights into the most popular music trending globally among creators, showcasing the evolution of regional Shorts trends into global hits. To adapt to this ever-changing cultural landscape, YouTube has introduced Daily Charts for Top Songs on Shorts and Top Music Videos, complementing their existing Weekly Charts.
Enhanced Sharing Capabilities:
Facilitating artists in celebrating their victories and milestones. YouTube is also rolling out custom share cards for every chart appearance in every market, empowering artists to share and celebrate their achievements with fans.
Spotlighting key achievements for charting artists, amplifying the visibility of charting artists, placing their music and success at the forefront.
You can now try these new features at: charts.youtube.com