Artist Roster is a powerful tool accessible YouTube for Artists, enabling artist managers and record labels to manage and monitor the performance of their roster of artists across the platform. It provides insights, helps seize viral moments, and allows for easy switching between different artists' analytics.
Key Features
Insights Across Artists
- Artists Trending Upward: Identifies which artists are performing well and what factors contribute to their success.
- Artists Trending Downward: Highlights artists experiencing slowdowns, prompting further investigation and necessary action.
- Top Songs in Shorts: Indicates songs gaining traction, aiding managers in recognizing emerging trends.
Easy Access
- The Artist Roster can be accessed via the account switcher for eligible accounts. Users with Manager level access to two or more Official Artist Channels can use the Account Picker to navigate their roster.
Access and Permissions
To access the Artist Roster, users must have proper channel permissions. If not yet migrated, the primary owner of the Brand Account should:
- Sign into studio.youtube.com.
- Navigate to Settings on the left-hand side.
- Click on Permissions and then Move Permissions.
- Assign roles to existing users associated with the Brand Account.
- Click Invite to send invitations to users, enabling them to show up in Studio Permissions.
The Artist Roster tool is available on mobile platforms, ensuring managers can access vital information on the go.
Navigating the Artist Roster
Insights Tab
- Displays up to five artists whose weekly views are trending, either upward or downward.
- Shows the top song, video, or Short contributing to these trends.
- Allows viewing additional artists' insights by selecting 'See all'.
Artists Tab
- Provides a list of artists with the number of views and unique viewers over the last seven days.
- Includes directional arrows indicating trends (upward or downward).
- Default sorting is alphabetical, but it can be customiSed as needed.
Individual Artist View
- Offers detailed analytics for each specific artist.
- Easy navigation back to the main Artist Roster via the account picker.
Managing Channel Permissions
With proper permissions, managers can:
- Manage channel access.
- Upload Shorts.
- Manage playlists.
- Post comments.
- Avoid polluting watch/search history.
Migrating from a Brand Account
Migrating to channel permissions on YouTube allows for more direct management of channels. The process involves updating user roles and permissions within YouTube Studio to ensure all managers have the necessary access.
Conclusion and Additional Support
The Artist Roster tool is an invaluable resource for label clients to efficiently manage and track the performance of their artists. By understanding the trends and utilising the insights provided, managers can make informed decisions to enhance their artists' success.
For additional questions or more detailed information, please refer to the YouTube Help Center or contact our support team.