Youtube has recently rolled out a new helpful tool for Youtube content creators, called Research. It can be found by accessing the Analytics section in your Youtube Channel dashboard.

1. Sign in to YouTube Studio.
2. From the left menu, select Analytics
3. From the top menu, select Research
4. Enter the search term or topic in the search bar to get started.

Searches across YouTube

This first sub-tab lets you search any keywords across Youtube, very much like Google Trends, since it actually pulls in data from there. You will see keywords appearing with different Search Volumes, such as Low / Medium / High. This helps content creators better understand what’s currently trending on Youtube, and what keywords or topics are most searched for in the past 28 days.

Your viewer’s searches

This second sub-tab is tied to your audience’s searches on Youtube in the past 28 days and helps you directly understand their interest in that month. This way, you can find out either new content ideas or on which content to double-down in that period in order to create stronger relevancy for your next video uploads in front of your viewers.

Saved

The third sub-tab will store any search terms or topics you’ve chosen to save from the previous tabs. To save a search term you need to click the ribbon to the left of the search-term result.

Best Practices for Research tool

• Find out what’s trending in your channel’s category by searching specific keywords in “Searches across Youtube”. This helps you identify what’s trending on Youtube for a particular topic, and even provides additional results, such as compound keywords. If they suit your upcoming content, make sure to include those keywords with High/Medium search volume in your video’s title/description/tags.
• Find out what’s trending in your channel’s category by searching specific keywords in “Searches across Youtube''. This helps you identify what’s trending on Youtube for a particular topic, and even provides additional results, such as compound keywords. If they suit your upcoming content, make sure to include those keywords with High/Medium search volume in your video’s title/description/tags for a strong SEO.
• Find out what your subscribers have been searching for and how much of it, in the past month. Use this data to inform yourself about what type of content to create next. Either it’s exploring an adjacent topic to your current content focus, or it helps you understand that you need to double-down on specific content. Make sure to include those keywords with High/Medium search volume in your video’s title/description/tags for a strong SEO.

For more information on the tool, access Youtube Support.