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YouTube - How to Set Up Merch Shelf

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The merch shelf and related merch features allow eligible channels to showcase their official branded merchandise on YouTube. The shelf appears on the video page of eligible channels, but may not show on all video pages.

 

ELIGIBILITY

To be considered for the merch shelf and related merch features, you have to meet these minimum requirements:
  • Your channel is approved for monetization.
  • You're based in a country where the YouTube Partner Program is available.
  • If your channel is a music channel, it has to be an Official Artist Channel; if it's not a music channel, it has to have more than 10,000 subscribers.
  • Your channel’s audience is not set as Made for Kids, and your channel does not have a significant number of videos set as made for kids.
  • Your channel does not have a significant number of videos that violate our Channel Monetization Policies.
  • Your channel has not received any Hate Speech Community Guideline Strikes.

 

RETAILERS

The merch shelf and related merch features support these merch platforms and retailers:

Merch Platforms: 

Spreadshop | Spring | Suzuri

Merch Retailers:

3Blackdot | 3DSupply | Crowdmade | Creator Ink | Design by Humans | DFTBA | DIA Market | EMP | Fame House | Fan of a Fan | Fanfiber | Fanjoy | Flashfomo | Juniper | Killer Merch | Lolja | Merchbar | Merchline | Much Merch | MUUU | Push Entertainment | Represent | Rooster Teeth | Sandbag | Snow Commerce | Warner Music Store

Note: Only the listed merch retailers (not the listed merch platforms) are available to Official Artist Channels.

 

TURN ON YOUR MERCH SHELF

For eligible users using Merchbar as their supported retailer:
  • Your merch shelf and related features may automatically be turned on for you. We’ll let you know before they turn on, but once they do, the terms and policies above will apply to your use of these features. 
  • If you aren’t interested in showing your official merchandise on YouTube, you can opt-out before it goes live, or at any time after. 
For users using any other supported merch retailer: 
To turn on the merch shelf and related features once your channel is eligible: 
  1. Sign in to YouTube Studio.
  2. In the left Menu, click Monetization.
  3. Select the Merchandise tab. You'll only see this option if your channel is eligible.
  4. To turn on the merch shelf on your channel and videos and link your official merchandise store to your YouTube channel, follow the on-screen instructions.

 

MANAGE YOUR MERCH SHELF

The merch shelf will display up to 12 products to your viewers. Here’s what can change the order of merch your viewers see:

  • By default, your retailer selects the specific items and the order of display based on, among other things, product recency, sales performance, and availability.
  • If you want to change the retailer’s default order on your merch shelf, you can select up to 12 specific items to display on the shelf and order them yourself for your entire channel or video.

You can find full, detailed information on how to organise your merch shelf here:

MANAGE YOUR MERCH SHELF

 

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