Pre-Order, Pre-Add and Instant Gratification Track are all promotional strategies you can implement for Apple Music and iTunes during the run-up to your release date. Below is a brief explanation of the options and how you can implement them.

ITUNES PRE-ORDER

Pre-orders allow customers to purchase a playlist or single before the date of purchase. Once the playlist or single reached its sales start date the tracks download automatically to a customer’s library.

Pre-Order will be enabled as default for larger releases with 4 or more tracks. You can manually enable Pre-Order for iTunes within the Pricing button (Icon Menu, Release Details page)

ITUNES INSTANT GRATIFICATION TRACK

Instant-gratification tracks are available for individual purchase during the pre-order period if a customer pre-orders the album. Once the pre-order is purchased the track will download immediately or when any of the instant-gratification tracks pass their respective available dates.

If you wish to enable Instant Gratification on one of your tracks, please contact Support with the following information:

Release EAN/UPC:
Instant Gratification Track:
Instant Gratification Start Date:

Be sure to follow these rules before choosing a pre-order track:

• The sales start date must be at least one day in the future from pre-order start date you’re adding for the new instant-gratification track.
• All instant-gratification tracks or music videos must be cleared for sale in a pre-order territory, or they will not be available.
• The combined price of all instant-gratification tracks on an album must be lower than the album price by at least the price of one mid-tier song.

CONTACT LABEL WORX SUPPORT

APPLE MUSIC PRE-ADD

Pre-adds allow customers to listen to one or more songs from a playlist before it is available for sale. Additionally, this feature will automatically add the playlist to their library once it is available for sale.

To successfully pre-add a playlist it must be delivered as a regular pre-order for the iTunes Store, with at least one instant-gratification track included.

If you wish to enable Pre-Add to one of your tracks, please contact Support with the following information:

Release EAN/UPC:
Pre-Add Track:
Pre-Add Start Date:

Be sure to follow these rules before choosing a pre-order track, your playlist and songs must:

• Have at least one instant-gratification track or music video
• Have a sales start date that is at least one day in the future from the date you're adding pre-order metadata and the instant gratification track
• Be cleared for sale in the territories you want the pre-add to be available

CONTACT LABEL WORX SUPPORT