Spotify for Artists allows upcoming, unreleased songs to be pitched directly to Spotify's playlist editors for editorial consideration.
Regardless of whether or not their editors feature a song, if a song is pitched at least 7 days before release, Spotify will typically automatically add it to the artist's followers' Release Radar playlists. If eligible, the artist may also be able to pin the pitched song to the top of their 'This Is' playlist.
How do I pitch a song to Spotify?
The release must first be delivered to Spotify and appear as an upcoming release on the artist's Spotify for Artists profile before a pitch can be submitted.
- Log in to Spotify for Artists using an account with access to the relevant artist (if you don't already have Spotify for Artists access, please check out this article).
- Go to Music ➜ Upcoming
- Select the unreleased release you would like to pitch (if the release isn't showing under 'Upcoming', there may be a delay in Spotify ingesting the release, or other reason why this is).
- Complete the pitch form and submit it to Spotify.
NOTE: Spotify for Artists pitching is separate from our own DSP Feature Request process. If you use our form, you will still need to pitch the release directly through Spotify for Artists.
What should I know before pitching a song?
Keep the following requirements in mind when submitting a pitch through Spotify for Artists:
- Deliver the release to Spotify at least 7 days before release to give Spotify's editors time to listen and consider the pitch.
- You can only pitch an upcoming, unreleased song. Once a song has gone live on Spotify, it is no longer eligible for pitching.
- Compilations and songs where the artist is only credited as a featured artist aren't eligible for pitching.
- Only one song can be pitched at a time for each artist. Once the pitched song has been released, another pitch can be submitted.
- Anyone with Admin or Editor access to the relevant Spotify for Artists team can view and edit the pitch.
- A pitch can be edited up until release day, but Spotify can't guarantee that its editors will see changes made after the initial submission.
- Be selective and provide accurate, relevant information that helps Spotify's editors understand the artist, song, audience, and wider release campaign.
Frequently Asked Questions
Does pitching guarantee Spotify playlist placement?
No. Submitting a pitch gives Spotify's editorial team the opportunity to review the song, but it doesn't guarantee that it will be added to an editorial playlist.
Spotify's editors may also choose to feature a different song from the release instead of the song originally pitched.
Once the release is live, you can check whether the artist's music has been added to a playlist by going to Music ➜ Playlists in Spotify for Artists.
How does Release Radar work with song pitching?
If an unreleased song is pitched through Spotify for Artists at least 7 days before its release date, Spotify will add it to the artist's followers' Release Radar playlists when it goes live.
This applies even if the song isn't selected for an editorial playlist, so make sure the pitch is submitted before Spotify's 7-day deadline.
Can a pitched song be pinned to an artist's 'This Is' playlist?
If the artist is eligible for a 'This Is' playlist, the pitched song can be submitted for pinning once it becomes available to listeners on Spotify.
Once the song is live, it can take around 3 days for the pin to appear. Only one pin request can be in progress at a time, and another request can be submitted once the previous pinned song is live.
Pitched songs can remain pinned to the artist's This Is playlist for up to 28 days after release. Where multiple songs are pinned, they appear in the order the requests were submitted, with the earliest pinned song appearing first.
What are label-only song pitches?
Licensors and labels can choose to make a Spotify song pitch label-only.
Artists and managers can still see the song and who submitted the pitch, but they won't be able to view or edit certain pitch information, such as genre, mood, and culture tags.