YouTube Shorts are a powerful way to reach new fans and share bitesize content that add value to your release campaigns. The Cut tool allows you to use segments of your full-length uploads and customise them to use as Shorts. An effective Short can be used to bring new users to your channel.
How to use the feature: Tap on ‘Create’ and select ‘Cut’ from the remix options. From there, you'll be able to sample a segment of the video to use in your content. From a Short, you can click the 3-dot menu, select ‘Cut’, and choose the desired segment.
This feature allows you to use a 1-5 second segment from any eligible YouTube video or Short in the creation of new original Shorts content.
Any time a Short is created from your own channel’s content, it will be attributed back to your original video with a link in the Shorts player (example of what this will look like below). Linking back to your original video provides a great opportunity for previously untapped audiences to discover and engage with your content in a new way.
Note: if you don’t want your long-form content to be remixed by other creators, you can always opt out via YouTube Studio.