Spotify for Artists users can access a unique promotion tool called Promo Cards.

These are easily customisable graphics that you can create to share with fans to promote an artist, their songs, their album, or when they’ve been featured on some of the most popular playlists on Spotify. They’re a great way to thank your fans for following you and encouraging others to do the same, while showcasing your achievements in a brand new format!

Simply go to the Promo Cards homepage and click, Get Started

Promo Card Features

Milestone Cards

Artist Follower Milestones: Matching the milestone notifications you receive in Spotify for Artists, artists can now create milestone cards for reaching 1k, 5k, 10k, 25k, 50k, 100k, 500k, 1M, 2M, 5M, 10M, 20M, 25M, 50M, and 100M followers on Spotify.

Charts Milestones: Artists can create Promo Cards when their track hits the top 50 in the Top Global Weekly Songs chart. The Cards feature the track artwork and the chart position, so you can reflect on the achievement.

Stream Milestones: Similar to follower milestones, artists can create promo cards when their music hits an exciting number of listens.

Editorial Playlist Adds: Promo cards can be used to highlight playlist adds for your music, which showcases your artwork and the total number of streams for that collection.

If you share on Twitter, tag @SpotifyCharts, so they can celebrate with you.

Share Icon

You'll see a share icon on both your song and release pages for creating stream milestone promotional cards.

This feature is also available next to eligible playlists on the playlist page when viewing on a desktop.

Release Badge

Promo Cards have become a key part of the new release moment, so Spotify have added a special badge that indicates to fans that a Promo Card is new for tracks, albums, or podcast episodes that have been released in the past seven days.

Available Languages Added

Spotify Promo Cards are available in Dutch, English, Spanish, French, Japanese, German, Italian, Korean, Portuguese, Russian and Turkish.

Supported Content

Spotify launched Promo Cards has the support of a wide range of playlists including 100, Altar, Baila Reggaeton, Hot Hits USA, Indienesia, It’s Hits (Denmark, Norway, Sweden, Suomi), Fresh Folk, Fresh Gospel, Kickass Metal, K-Pop Daebak, Lagi Viral, New Music Friday Christian, Live Country, Mood Booster, Naik Daun, No Cap, Northern Bars, Our Generation, Oyster, Radar Indonesia, Punjabi 101, Top Christian, Top Hits Indonesia, Who We Be, and WorshipNow.

You can find playlist Promo Cards by searching for the track and selecting the eligible playlist from the search results.

Deep-linking to Promo Cards

To make it easier for artist and label teams to coordinate around the creation of Promo Cards, Spotify has added deep-linking to the site. When you navigate the site, the URL will update, so you can send it to a collaborator to create their own card more easily without having to go through the “search” process. By adding the Spotify URI for the content you want to promote, deep links can help you skip a step.

As a reminder — Promo Cards already provide deep-linking when you share the card. A custom URL is provided after you’ve created the card, that will redirect to the content you’re promoting on Spotify.