Pick N’ Mix Promo is LabelWorx's in-house concierge promo service, offering a curated range of marketing strategies to support your releases with impactful, bespoke campaigns.
Below, you’ll find details on the services available, example pricing, how the process works, as well as how to get started. You can also view the Pick N’ Mix Promo deck for more information and case studies.
What is Pick N’ Mix Promo?
Pick N’ Mix Promo allows you to build a tailored promotional campaign around your release, goals, and budget, with campaigns starting from £250 per release.
Each campaign is managed by our in-house team, who will work with you to select the most appropriate promotional services and coordinate the campaign from start to finish. Reporting is then brought together into one centralised report so you can easily follow the results.
What services are available?
Pick N’ Mix gives you access to a range of promotional and marketing services that can be combined to suit your release. Depending on your objectives, your campaign may include:
- Third-party playlist pitching
- Digital advertising (Meta, TikTok, Google, etc.)
- Community page seeding
- Radio plugging
- Bespoke creator campaigns
- Press releases
- Club / DJ promotion
- Social media strategy and services
- And more...
All packages are bespoke, allowing you to choose the services that best align with your campaign objectives and budget.
How does the process work?
Running a Pick N' Mix Promo campaign is a simple 3 step process:
- Tell us the vision: Firstly, submit your release details, campaign objectives, and budget through our Pick N’ Mix Promo submission form. This gives our team the information needed to understand what you want to achieve with your campaign.
- Receive your bespoke proposal: Our team will then review your submission and put together a personalised campaign proposal with recommended services and clear pricing based on your objectives and budget.
- Activate and report: Once your campaign is agreed, we'll coordinate and launch the selected promotional activity. You'll receive regular reporting, brought together in one clear and easy-to-follow report.
How does pricing work?
Pick N’ Mix campaigns start from £250 per release, with final pricing depending on the promotional services selected and the requirements of your campaign.
To discuss your options, email marketing@labelworx.com to book a meeting with our team. We can talk through your objectives and budget before putting together a personalised proposal.
Why use these tools?
The music market is highly competitive, and a strong promotional campaign can help give your release the best opportunity to reach the right audience.
Pick N’ Mix campaigns bring different promotional tools together into one coordinated campaign, helping artists and labels increase visibility, grow their audience, and maximise the impact of a release across digital platforms, media, and streaming services.
Who do you work with?
Alongside our in-house team, we collaborate with an extensive network of trusted third-party marketing and promotional partners, including Your Army, Listen-Up, SyndiCast, Ampligo, Dispersion PR, Infectious PR, Circa, Turnt, The Creative Music DVSN, Relish, and many more.
This network gives your releases access to specialist expertise across every key area of music promotion, including digital PR, playlist pitching, radio plugging, social media, advertising, and wider promotional campaigns. By working with the right partners for each release, we’re able to build tailored campaigns designed to maximise reach, visibility, and impact.
How do I get started?
To get started, complete our Pick N’ Mix Promo submission form with details of your release, objectives, and budget.
Alternatively, you can email marketing@labelworx.com to discuss your campaign with our team.
A member of the team will then be in touch to discuss your goals, available options, and the right promotional campaign for your release.