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How can I best manage my DJ Lists?

Maintaining a well-managed promo list is crucial for ensuring promo deliverability and preventing leaks. You should avoid sending to unmanaged or unsubscribed lists, recipients who don’t want your promos might flag them as spam, affecting your future campaigns, as well as violating GDPR regulations.
 
Monitor your lists and ensure they stay relevant:

If a recipient hasn't viewed a promo that you have sent multiple times, it might not be their correct email, or they may not want to receive your campaigns. We recommend moving these recipients to a new unconfirmed list, and then removing them from your active promo lists. You can then contact them directly from this new list to confirm their details and interest in receiving your promos.

  1. Create a new list called 'Unconfirmed' (this article will explain how to create a new list).
  2. Go to: Promotion ➜ DJs
  3. Click 'Filter' in the icon menu, then change 'Promos Sent' to '1' and select 'Unconfirmed':
    Screen_Shot_2018-05-22_at_10.24.59.png
    Note: You may want to adjust the number set on 'Promos Sent', depending on your own situation (i.e. if you have only sent 1 promo and it was recent, you may want to allow more time. If you have used the system a few or more times, then setting this as 1 should capture all the recipients necessary). For more information on how to use the 'Filter' tool, please see this article.
  4. Click 'Export' in the top icon menu then click 'Delete DJs'.
  5. Click 'Delete' to confirm you want to delete these DJs:
    Screen_Shot_2018-05-22_at_10.19.04.png
  6. Re-import the list you have just exported into the 'Unconfirmed' DJ list you created in Step 1 (this article will explain how to bulk import DJs).
  7. You can then send a personal email to these recipients asking if they still want to receive your promos. Adding a personal touch and confirming with DJs if they want to receive your promos can go a long way to helping the effectiveness of your campaign.
  8. You can then delete your Unsubscribed or Bounced DJs by going to Promotion ➜ DJs, filtering by 'Unsubscribed' or 'Bounced', and repeating Step 5 above. 

 

Get your recipients to sign up for PromoBox:

PromoBox is free to use and prevents promos from being missed in a recipients inbox. The following KB article will explain more about PromoBox: What is PromoBox?

 

Use Multiple Lists:

The system allows you to create multiple promo lists, these can be created and recipients assigned as you please. You may want to assign recipients of lists by Genre, Profession, A-List DJs, etc. 

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