We can now submit a request for advertising credits to be used on the VK service. You can then use these credits to promote products or "community pages" of artists via the platform's advertising tool.
WHAT PROMOTION TYPES CAN I APPLY FOR?
You can apply for advertising credits on either of the following promotion types:
- Seen on VK Pages
- Must link internally to other VK pages
- Set price at CPM 4 Rubles, with a limit of 7668066 impressions per month
- Ads within the news feed
- Displayed as a post with button, universal post, story/clip or profile ad. This can also be used to create ads on VK pages.
- These must link internally to VK pages.
- Set price is as you like (CPM/CPC/Automatic bidding), with a limit of 1500 Rubles per month.
ARE THERE ANY REQUIREMENTS I NEED TO MEET?
- Label Worx must distribute your content to VK.
- Please note that you will need to create a VK profile and provide Label Worx with the URL of your VK profile in order to redeem any allocated impressions.
- Please note that you will need to create a VK ad account and provide Label Worx with the Ad Account ID of your VK ad account in order to redeem any allocated ad credits. You will find that ad account ID at the end of the URL of your VK ad account (e.g., https://vk.com/ads?act=office&union_id=1605204567) OR in the settings section of your ad account under “Account number”
WHAT IF I DO NOT USE MY FULL ALLOWANCE OF CREDITS?
on any given month, any unspent advertising allocation will not be transferred to the next one (e.g., if you’ve been allocated 1000 Rubles for March and only spent 500 Rubles, the 500 rubles remaining will not be available in April).
HOW TO APPLY FOR VK ADVERTISING CREDIT
You can apply for advertising credits by completing the below form.
- Please note, there is no guarantee that your submission(s) will receive inventory.
- Please make submissions no later than 14-days prior to the month you wish the campaign to run.
- Label Worx will confirm when a campaign is selected to receive support, how much inventory is committed, which formats and which assets are required.
- Due to the tight timeframes and limited inventory on VK, late submissions or late delivery of assets will not be accepted and your submission will be forfeited.