The release date is the decision of the label and the system is flexible to accommodate various situations. The release date is set on the Release Details page.
We recommend leaving around 5-6 weeks lead time when finalising your releases for distribution. This gives you time to effectively promote your release and for the stores to ingest the release and consider it for feature spots.
If you do need to rush a release out for any reason, we don't recommend pushing sooner than 2 weeks.
2 weeks is enough time for the majority of stores to ingest your releases so they go live in time. We can deliver to the stores within 48 hours, however, it is the stores that take the time to ingest releases.